Reid Crandall, Vice President of BBC Pump and Equipment Company, has agreed to do something that makes public speaking look easy: compete in a ballroom dance competition. On March 13, 2026, he’ll join Season 10 of Reason to Dance, Reason for Hope at the Indiana Roof Ballroom, raising funds for Riley Hospital for Children.
He’s committed to weeks of intensive training with a professional dance instructor, knowing full well that his colleagues—and clients—will be in the audience. But it will all be worth it if he can help raise a significant sum for charity!
As a part of the process, he’s also pledged to help raise $30,000.00 for the Riley Children’s Foundation.
So far, he’s off to a solid start, securing a sizeable sponsorship donation from BBC Pump partner Riello. With your help, he can do more to meet his goal. You can visit Reid’s page on the Reason to dance website at https://reasontodance.org/celebrities/reid-crandall/ and participate by purchasing a vote for as little as $25.00.
The Reason to Dance event mirrors the format of Dancing With the Stars, pairing local community leaders with professional dancers for an elegant competition complete with judges, audience voting, and what Reid describes as “an uncomfortable amount of public attention.” Over nine seasons, the event has raised nearly $1 million for Riley Hospital, with proceeds split equally between the Child Life Program and the Herman B Wells Center for Pediatric Research.
Reason to Dance, Reason for Hope Season 9 participants raised $145,000 for Riley. Reid and the Season 10 contestants are aiming higher!
These programs make a tangible difference. The Child Life specialists—100% funded by donations—help children cope with hospitalization through therapeutic play and age-appropriate medical education. Meanwhile, Riley’s research programs, ranked 7th nationally in NIH-funded pediatric research, are developing new treatments for childhood cancer, diabetes, congenital heart defects, and severe asthma. With 79 cents of every donated dollar going directly to patient care and research, the impact is both immediate and lasting.
For Reid and BBC Pump and Equipment Company, which has served Indiana communities since 1981, supporting Riley is personal. “We’ve built our business here for over 40 years,” he explains. “Riley treats more than 300,000 children annually, never turning families away based on their ability to pay. If embarrassing myself on a dance floor helps fund that mission, I’m in.”
Between now and March, Reid will be learning the difference between a rumba and a samba—information he never anticipated needing in his professional life. His dance instructor will need to be patient. Reid suspects she’s never worked with someone with less experience with choreography. There aren’t many numbers lower than 0.
Will he win the competition? Reid is realistic about his chances against opponents who might actually have rhythm. But that’s not the point. The real goal is raising funds through ticket sales, audience voting, and direct donations. The dancer who raises the most money wins the Grand Champion award, which means success is measured in dollars raised, not dance moves executed.
“I’m going to be out there doing my best, which admittedly might not be very good,” Reid says. “But every awkward step, every missed beat, every moment where I’m clearly counting in my head—it’s all worth it if it helps Riley.”
Mark your calendars for March 13, 2026, and join BBC Pump and Equipment Company in supporting Reid’s charitable endeavor. Come for the cause, stay for the spectacle of a tall, silly man attempting artistic expression. Because while Reid’s coordination might be questionable, Riley’s impact on children’s lives is extraordinary.